Splogs, Aggregators and RSS
A few of you use and I hope find useful my Canadian Bullet. Sometimes it works, sometimes it doesn’t: at the moment it has dropped my feed. I have been working on it and I am hoping it will work better as the election draws near.
This is affectionately known as an aggregator. I try to make sure that it only shows short excerpts and that the links go to the blog the excerpt comes from. This does not always happen; but that is the intent. It has ads and, without violating the Google terms of service, I can happily report that I may well make a beer a month if I stick to domestic.
In God blog land in the US it has dawned on the great and the good that RSS contains within it the possibility of the “splog” - that is an automated blog which takes content, slaps ads on it and sends it out into the world. This is seen as evil.
But, and who would have thought it, it seems that some people are taking whole blog entries and republishing them. Steve Rubel is pissed. But,
Beyond going to partial text RSS feeds - which I am loathe to do - I have really no other course of action right now other to email the site operators, which I have done.
micropersuasion
I can’t quite see what his objection to partial text, aka excerpts is; but the fact is that he has that option and chooses not to use it. He should because the aggregating software is not that brilliant. I always try to get excerpts for the Bullet, partially for copyright reasons, mainly because it is not that interesting to have great chunks of text on a summary site.
Mark Cuban, owner of Icerocket.com goes a step further.
At icerocket.com , we define a splog as any hosted website that only uses redirected or copied content and doesnt add any unique value. Aggregation is not value add. Why ? Because a search on any blog engine should uncover the unique content on their original source. If a blog isnt updated by human hands, we dont want it in our index.
blog maverick
Well, it’s his search engine and he can do what he wants to; but he is missing the point of excerpt aggregators.
If I want to find out what is going on in the Canadian blogosphere I can take a boo at the Bullet or Canconv. If I want to check out tech, www.memeorandum.com, where I got this story is untouched by human hands. Digg.com is all about gazillions of human hands. diggdot.us puts slashdot and digg together. Welcome to Web 2.0.
The thing of it is that automation, particularily when it comes to assembling summaries, is a critical and useful task for the web.
Aggregation is in its infancy. Right now people are trying to get a handle on how to present the information. Once that is mastered the real skill is going to hit - editing. Choosing the feeds, editing the product, fashioning commentary.
The blog Gods seem to want to strangle the creature at birth. They see the aggregators as scam driven attempts to grab Adsense dollars - if only. In fact, aggregators are going to quickly become the clearing houses for new media that the public needs to make sense of the firehose of information pouring down their cable connections.
One thing which the aggregators will do is make search engines less necessary. For people with a time budget, three or four key aggregators with editors they have come to trust will replace hours of searching. Which is not good news for search engines but may be excellent news for freelance editors.
In web 1.0 we had useful spots like Arts and Letters Daily and Blog Critics which were human edited and built. This was, to a degree, both a virtue and a necessity. At the time there was no other way. Now there is.
The Blog Gods will just have to get over it and learn to excerpt.
Written by jay on December 12th, 2005 with
10 comments.
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#1. December 12th, 2005, at 1:10 PM.
“The Blog Gods will just have to get over it and learn to excerpt.”
Um, no. I serve my content how I like it. Those who have a problem with it can bite me. Those who can create compelling new content will always be at a premium, whereas those who merely rearrange are a dime-a-dozen.