Radio Zero - II
The Zerb writes,
Some workers fear that, by competing with CBC, they’ll be signing their own death warrant. That’s the more pessimistic view. I believe it will show CBC that there are other ways to reach Canadians — especially those hard-to-reach young Canadians — that have eluded CBC management until now.
antonia zerbisias
Now, if the CBC workers had a little wit - and admittedly the Zerb is writing from Toronto where the locked out MotherCorp employees are just getting around to going online - they would realize that the death of the CBC could be a tremendous opportunity. At this point the dead hand of a management incapable of displeasing its political masters in the Liberal Party cannot make a serious move towards actually creating a vibrant, interesting CBC. So why not sell the assets and then, for services which are deemed essential - and there are damned few of those - contract with current employees to produce the material as arm’s length suppliers.
The point is that there is a world wide scramble to get out of old media. The CBC is the closest to dead tree media you can have without actually printing things. Time for a radical downsizing, disintermediation and freeing of the talents locked in the fatal embrace of the Frum Center.
Written by jay on August 23rd, 2005 with
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