Bye CBC 2

March 17th, 2007 | Tags:

Ever after the “elusive youth market” the brain dead folks at the CBC are killing the vast majority of the shows on CBC2. I am listening to Andy Sheppard as he bids farewell from Afterhours. Two hours of jazz from 10-12 midnight. Much too boring for the “elusive youth audience.”

It is rather pointless to note that the current, no doubt geriatric, audience is going to be looking for alternatives. And, of course, the ‘net provides them. In spades. From music downloads to streaming audio.

If the CBC actually had a bit of intelligence it would have moved incrementally to increase its audience by retaining the existing audience and recruiting more. Instead it is simply taking the current service and scrapping it.

Which is sad.

  1. paul merk
    November 13th, 2007 at 02:19
    Reply | Quote | #1

    Well, CBC 2; we, my wife and myself belong to the maligned geriatric audience, and listen practically only to CBC2. We particularly enjoy the compositions of the less well known composers, even if we are baroque fans. Personally, I used to enjoy the 10 to midnight jazz program abd was very ambivalent about the ( interesting ) 12 to 04 experimental music. (Suited for headphones mostly!!) So keep up the good work, your audience will grow with the aging population.

    Paul Merk

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