Blogging’s Secret Sauce

This may or may not be part of the “secret sauce” in Gabe’s memeorandum.com, but I think Stowe Boyd is onto something. In a post about what makes blogs work — i.e., what makes them vibrant and helps them grow, as opposed to stagnating or becoming echo chambers — he says that he thinks it has something to do with the ratio of posts to comments and trackbacks.
mathew ingram

No question, the comments are often more interesting than the posts. Blogging is uniquely conversational and where a post gains comments the conversation moves forward.

The limiting case, however, is somewhere like the Daily Kos where - even if the cooments were coherent - 400 at a time is simply too many to read. A post to comment ratio of between 3:1 and 30:1 seems to me about right.

Written by jay on February 5th, 2006 with 1 comment.
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#1. February 5th, 2006, at 6:51 PM.

That is a very good point. I would not be blogging daily except for the comments and the things they bring that I have not thought of before. As a result, the best blogs are those that welcome civil disagreement.

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