Click Fraud and the Net

Excellent article in Wired on the perils of click fraud. Yes, there are people who click on the ads you see below and, no kidding, they are doing it to enrich themselves…Who would have thunk it?

In fact the entire click based advertising model is flawed at a more basic level: it forces people to leave the site they are interested in to see ads which are only marginally interesting. This is not news to Google and there are entire threads on webmasters’ sites devoted to the art of blending ads so users have no idea what they click is an ad.

Click fraud is the dark side of pay per click; but it is not what will kill it. What will kill it is the fact that the only people who apparently click on ads are brand new to the net. Surf for six months and you cease seeing the ads. Get a couple of extensions for Firefox and your really don’t see them because they are killed at source. Eventually, webbmasters and bbloggers are going to begin to wonder why they are handing over 20% of their web real estate for $5.00 a month. I know I do.

There is a better way and I am working on it….stay tuned

Written by jay on December 30th, 2005 with no comments.
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Road to Hell…

My socon friends will, of course, say “I told you so”….

An unusual wedding ceremony was held in the southern resort town of Eilat on Wednesday, as Sharon Tendler, a 41-years-old Jewish millionaire from London married her beloved Cindy, a 35-years-old dolphin, Israel’s leading newspaper Yedioth Ahronoth reported Thursday.

The groom, a resident of the Eilat dolphin reef, met Tendler 15 years ago, when she first visited the resort. The British rock concert producer took a liking to the dolphin and has made a habit of traveling to Eilat two or three times a year and spending time with her underwater sweetheart.
ynetnews

Now there is some confusion as to whether this dophin/human marriage will be bringing down the wrath of Heaven and the CPC caucus - the groom’s name is Cindy but it looks like he’s a guy dolphin so that’s all right then.

Written by jay on December 30th, 2005 with 7 comments.
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